Thursday, January 26, 2012

NW - Imagining (unhealthy) food can satisfy mind and lessen or stop cravings (Recent Research)

Good news for those who resolved to loose weight this month!

This study from science magazine conducted by 3 professors from Carnegie Mellon University, Pittsburgh, PA demonstrates that imagining eating a food partially satisfys the craving for it. You can use this to your advantage when you are craving french fries or a milk shake and curb your unhealthy appetite!

Here it is:

"The consumption of a food typically leads to a decrease in its subsequent intake through habituation—a decrease in one’s responsiveness to the food and motivation to obtain it. We demonstrated that habituation to a food item can occur even when its consumption is merely imagined. Five experiments showed that people who repeatedly imagined eating a food (such as cheese) many times subsequently consumed less of the imagined food than did people who repeatedly imagined eating that food fewer times, imagined eating a different food (such as candy), or did not imagine eating a food. They did so because they desired to eat it less, not because they considered it less palatable. These results suggest that mental representation alone can engender habituation to a stimulus."

From Science Magazine, Vol. 330 no. pg. 1530-1533  


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